• We Tell Stories

    We Tell Stories

    Find out more about Frankie and Katie, a mother and daughter saved by Meridian Health Services.

  • We Cover Events

    We Cover Events

    Find out how we can cover your event from every angle, whether through writing, photography, video or all three.

  • We Create Magazines

    We Create Magazines

    Contact us today to discover how we can design and publish a magazine all about you and your brand.



Tell us where you think you need to go. It takes an objective point of view to make tough decisions.



We'll learn about you and your priorities and put our expertise to work on your behalf. It's about customizing a solution for you.



It is more than the title you hold or the number of years you've been on the job. It's about inspiring excellence.

Business Strategies

  • Expense management
  • Organizational structures
  • P&L analysis
  • Unraveling complicated portfolios
  • Deliverable ROI

Editorial Strategies

  • Content development
  • Alternative story forms
  • Organizational structure
  • Benchmarking costs to industry standards

Web Strategies

  • Thorough content review
  • Building audience
  • Multimedia assets
  • How to use social media effectively

Custom Publishing

  • Specializing in niche products
  • Sales material and strategy
  • We do the writing
  • We do the photography
  • We do the layout and design


SMOJOSThe JMetzger Group has an entire team of SMOJOS (Social Media Online Journalists). We are a team of media professionals with backgrounds in digital news, television, radio, print and online media. Our specialty is in creating rich, high-impact content for websites and social media channels. This high-quality video, writing and production can also be used in commercial television, company films and other applications.

We offer top-grade video news-style coverage, sidebar interviews, text, still photography and videography. Combined, these elements provide content to the client that can be re-purposed and repackaged. This digital communications package gives you turnkey content that will enhance your website presence and social media fan base. The result will increase your search engine optimization, drawing more of the key audience to your target.

Package A

  • social media consultation
  • 1 full-length web video
  • 3 snap videos
  • 4 web stories
  • Extended photo album

Package B

  • social media consultation
  • 4 snap videos
  • 4 web stories
  • Extended photo album

Package C

  • social media consultation
  • 2 snap videos
  • 3 web stories

The JMG & SMOJOS teams

Juli Metzger
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Juli Metzger // Principal

Over the past 25 years, Juli Metzger has been a journalist, publisher, CEO, coach, trainer and teacher. She’s been a consultant to numerous companies looking for a deep dive into their portfolios and business strategies. She’s a motivational leader who knows how to leverage multimedia communications. A former Editor-of-the-Year for the Gannett Company, she has led nationally recognized newsrooms and launched custom publications such as magazines, newspapers and specialty websites.

Juli has a unique blend of specialties and expertise. She started her career as a news reporter then went on to lead news operations including small- and mid-sized dailies and was Executive Editor for Digital at The Indianapolis Star. She’s also seen the business side of the media business as president and publisher of three different newspapers and understands the balance of editorial independence and ROI.

Tim Underhill
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Tim Underhill // Videographer

Tim Underhill has worked for network television affiliates in Rockford, Illinois; Grand Rapids, Michigan; and Indianapolis, Indiana. He continues to keep up to date by freelancing for various networks. Tim’s work has appeared several national and regional networks including, ABC, NBC, CBS, CNN, ESPN, The Big Ten Network and FOX. He has covered the Indianapolis 500, Brickyard 400, NBA playoffs, Pan Am Games, NCAA championships, the World Basketball Championships, NFL Monday Night Football plus other college and professional sporting events. Tim’s work has earned awards from many of those same organizations including NPPA, AP, and the Emmy Awards.

John Strauss
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John Strauss // Writer

Host of Indiana Public Radio's Indiana Weekend, John Strauss is a college journalism instructor and longtime Indiana reporter who likes finding stories off the beaten path. He’s a former AP correspondent in Indiana, Tennessee, Kentucky and New York, whose last professional assignment was with The Indianapolis Star as a digital-news and weekend city editor. John now teaches journalism at Ball State University and serves as adviser to the student-run Daily News.

John Metzger

John Metzger // Principal

John Metzger is a problem-solver, whether it's in his woodshop building furniture using re-purposed material, designing a uniquely targeted ad, or trouble-shooting pre-press production issues. An expert in Adobe InDesign, Illustrator and Photoshop, he's a builder and an artist first and foremost. John has worked in media across three states in capacities including editorial, sales, marketing and production. He understands the processes from concept to distribution.

Maria Strauss
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Maria Strauss // Photographer

Maria Strauss is a photojournalist with experience in photo, video, print journalism and television production. She's worked at two newspapers and loves fashion photography. Maria begins graduate studies in the fall.

Adam Sturm
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Adam Sturm // Photo & Video

Designer by day, husband by night, Adam Sturm is the founder of Seegull Media, a full-service media and graphics company with focus on design, photography and video product services. After getting his Bachelor's of Arts in Telecommunications at Ball State University, Adam moved to New York City where he honed his talents as a photographer and videographer. He moved to Indiana when he met his wife, Jennifer, and is based out of Indianapolis.

Chris Bergin
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Chris Bergin // Photographer

Chris Bergin, an award-winning editorial and corporate photographer based in Indianapolis, has a degree in photojournalism from Ball State University in Muncie. His work has been published in Sports Illustrated, People Magazine, MSNBC.com, USA Today, New York Times, Washington Post and Indianapolis Star.

Some of our Clients who love being with us!

  • Meridian Health Services
  • Ontario Systems
  • Project Leadership
  • Fishers (Indiana) Chamber of Commerce
  • New Castle Henry County (Indiana) Chamber of Commerce
  • Henry County Hospital (Indiana)
  • Case Home Remodeling, Carmel (Indiana)
  • Muncie Power Products
  • Marion (Indiana) High School


Hank Milius, President and CEO, Meridian Health Services

Meridian Health Services has a limited marketing budget so we’re always looking to leverage our existing signature events. We need to educate as many people as possible of our mission and programs. SMOJOS helped us take an existing event and showcase it in a whole new way to largely new audiences via social media.The content was crisp, clean and professional, but most importantly, it was immediate and relevant. Not only did the content work in the short term but we own it and are able to re-purpose it for use on our website and other platforms.

Ricci Atchison, PR/Marketing Director, Henry County Hospital, New Castle, IN

What a great asset. The New Castle-Henry County Chamber Magazine highlights so many great things we have going on and does it beautifully in both style and prose. I can’t wait to see the next issue.

Beth Clark, Director of Marketing, Meridian Health Services

The JMetzger Group understands the media landscape and has been able to create content that our audiences enjoy. By choosing to be in JMG’s publications, we not only know we’ll be seen, we know we’re in good company, too. And, consequently, Meridian gets great exposure to the right people.

Jay Julian, President and CEO, Muncie-Delaware County Chamber of Commerce

We wanted to increase our presence in the social media space but were uncertain on how to best get there. smojos showed us a way to better utilize Twitter and Facebook. Our followers and “likes” increased immediately. We have the content, including stories, photos and videos that we can reuse throughout the year. One of the best features of the smojos work was that the content was provided within hours of the event and they updated Facebook and posted to Twitter throughout the evening. They provided a great solution to us.

Greg Zirkle, Marketing Director, Citizens State Bank, New Castle, IN

We have been extremely satisfied working with The JMetzger Group over the past several months. They approached us with an excellent vision for the new chamber magazine in our Henry County market, and we gladly took a leadership position in the publication. John provided customer service personally and delivered on every promise. The graphic quality, writing quality, and production quality of the publication were all exemplary. We will definitely continue our relationship with The JMetzger Group!

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  1. Keep a steady hand. It’s always best to use a tripod but sometimes you just have to steady yourself. Keep both hands on the smartphone as you’re recording. Stabilizers and tripods are helpful. 2. Shoot in brightly lit areas. Or use an inexpensive light kit. Remember to not point […]

The world around us

Be observant. Be diligent. In work and at home. It makes a difference. News of three women held captive for a decade in a Cleveland neighborhood, is a stark reminder that all of us have a responsibility to be observant, to connect the dots and to have the courage to […]

Update your life list

My daughter leaves lists lying around the house. I found one the other day. It reminded me that we all have our “life” to-do list. It also reminded me that those lists evolve over time. Yesterday’s goals may not apply today. And once you’ve accomplished one task, you will certainly […]

Content is king

I talk to clients all the time who know that content is important for their website and social media channels. But they’re not sure where to find suitable content or how often it ought to be changed. Here are three tips to follow: First, video is the digital commodity to […]

Find what inspires you

Look for what inspires you and you will find inspiration all around you. For me, inspiration comes from the October colors and the crunch of leaves underfoot. It comes from a nip in the air and the clear indications that a change of seasons is underway. For me, it comes […]

Clear the clutter, clear the mind

Spring is the typical time of year to clean closets, kitchen cabinets and bedroom dressers.  But there’s nothing like the summertime neighborhood garage sale to get you thinking seriously about simplifying your life by taking that first step – de-cluttering.  As difficult as parting with certain items can be, it’s […]

Lists are good

I’m definitely a list person. In fact, I think most of my family members are list people. I’m not completely sure about my 14-year-old son yet. But I am certain that my 10-year-old-daughter is a list person. (I have proof). For list people, it’s difficult to stay on point without […]

Truth Be Told

Do you have a plan? Or are you overwhelmed with the demands that face you now? Whether it’s the longview strategic plan you’re looking for or a shorter-term directional need, I can help.



We are based out of Yorktown, Indiana, but we work with companies all over.



Office: 765.744.4303 Mobile: 765.729.1391



Email us at info@thejmetzgergroup.com

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